ZAP RACING︎︎︎

In Brazil, one of the most widely used messaging apps is WhatsApp, popularly known as “ZAP”. Taking advantage of WhatsApp's popularity, we created the first racing game using the app's platform via bot messages to raise awareness about not texting while driving.

The game is designed to be lost, and at the end, people receive an educational message that, just like in the game, you can have an accident.

Below, we have a gameplay video showing a preview and the final message.