︎  racca  
about ︎︎︎
  ︎
Hello! My name is Felipe Racca, or just Racca, a Brazilian art director and graphic designer working in São Paulo. I'm from Santos, a Brazilian city that is best known for being the hometown of Pelé, crooked buildings, and punk rock bands in the 90s.

My work focuses on brand concepts, digital design, prints, and illustrations.

I'm currently working at Africa Creative DDB, which works exclusively for Vivo Telefônica, one of the largest telephone companies operating in Brazil. Previously, I worked in Galeria, VML, and for ten years at McCann Worldgroup. I have worked with brands such as Chevrolet South America and Brazil, Coca-Cola, Mastercard, Nestlé, Sprite, and Bradesco.

I am proud to have created campaigns for Argentina, Colombia, Chile, and Ecuador in addition to Brazil.

︎ EU citizenship.

I’m the father of Maria and two lazy cats.

Yes, I play the drums too.

Don't be a stranger and send a message.

feliperacca@gmail.com

+55 11 99639-1440

︎ ︎ ︎ ︎

Honors & Awards

JURY

Mad Stars ︎︎︎ South Korea ︎︎︎ Brand Experience & Activation (2024)
Mad Stars ︎︎︎ South Korea ︎︎︎ Outdoor (2022)

CLIO Health

GOLD - Out of Home Health & Wellness - Blood Drive-Thru

LIA

BRONZE - Health & Wellness - Blood Drive-Thru

ONE SHOW

MERIT - Health Innovation in Lockdown - Blood Drive-Thru
MERIT - PR Innovation in Lockdown - Blood Drive-Thru
Shortlist - Health OOH - Blood Drive-Thru
Shortlist - OOH Experiential & Imersive - Blood Drive-Thru
Shortlist - PR Current Event Response - Blood Drive-Thru

NEW YORK FESTIVALS

Shortlist - Collaborations & Partnerships - Blood Drive-Thru
Shortlist - Health & Wellness Activation - Blood Drive-Thru

THE GERETY AWARDS

BRONZE - Pharma Cut - Blood Drive-Thru

FIAP

BRONZE - Vía Pública - Blood Drive-Thru
Shortlist- COVID-19 - Blood Drive-Thru

LUSÓFONOS AWARDS

GRAND PRIX - Public Relations - Trust Drive
GOLD - Brand Activation - Trust Drive
GOLD - Effectiveness - Trust Drive
BRONZE - Craft Film - As It Should Be
BRONZE - Craft Edition - As It Should Be

SMARTIES

BRONZE - Impacto Social - Blood Drive-Thru
Shortlist - Localização - Blood Drive-Thru

ENVY AWARDS

Best Global Campaign of CW McCann - Trust Drive

EFFIE Latam

SILVER - Seasonal Marketing - Imagine The Scene
BRONZE - Carpe Diem Services - Imagine The Scene
BRONZE - Automotive - Chevrolet Tracker

EFFIE Chile

BRONZE - Positive Content - Restart Your Ideas

EFFIE Ecuador

GRAN EFFIE - Crisis Response - Restart Your Ideas
GOLD - Crisis Response - Restart Your Ideas

EFFIE Brasil

BRONZE - Automotive - Chevrolet S10 Challenge

CCSP

2x Shortlist - Automotive - Blood Drive-Thru

CCRJ

GRAND PRIX - Design - Funk Repente

COLUNISTAS AWARDS

GOLD - Promo and Live - Trust Drive
GOLD - Film Effects - As It Should Be
GOLD - Film Animation - Funk Repente

LÜRZER'S ARCHIVE 

2014 ︎︎︎ Issue 2 ︎︎︎ Student Contest Finalist
2012 ︎︎︎ Issue 4 ︎︎︎ Student Contest Finalist


art director︎︎︎
são paulo ︎︎︎ br