Hello! My name is Felipe Racca, or just Racca, a Brazilian art director and graphic designer working in São Paulo. I'm from Santos, a Brazilian city that is best known for being the hometown of Pelé, crooked buildings, and punk rock bands in the 90s.
My work focuses on brand concepts, digital design, prints, and illustrations.
I'm currently working at VML São Paulo for the second time, but now as a Creative Director dedicated exclusively to LG Electronics. Previously, I worked at Africa Creative, Galeria, VML, and spent ten years at McCann Worldgroup. I’ve had the opportunity to work with brands such as Vivo Telefónica, Chevrolet (South America and Brazil), Coca-Cola, Mastercard, Nestlé, Sprite, and Bradesco.
I'm proud to have created campaigns not only for Brazil but also for Argentina, Colombia, Chile, and Ecuador.
Mad Stars ︎︎︎ South Korea ︎︎︎ Outdoor (2025) Mad Stars ︎︎︎ South Korea ︎︎︎ Brand Experience & Activation (2024) Mad Stars ︎︎︎ South Korea ︎︎︎ Outdoor (2022)
CLIO
GOLD - Out of Home Health & Wellness - Blood Drive-Thru
LIA
BRONZE - Health & Wellness - Blood Drive-Thru
ONE SHOW
MERIT - Health Innovation in Lockdown - Blood Drive-Thru
MERIT - PR Innovation in Lockdown - Blood Drive-Thru
Shortlist - Health OOH - Blood Drive-Thru
Shortlist - OOH Experiential & Immersive - Blood Drive-Thru
Shortlist - PR Current Event Response - Blood Drive-Thru
GRAND PRIX - Public Relations - Trust Drive
GOLD - Brand Activation - Trust Drive
GOLD - Effectiveness - Trust Drive
BRONZE - Craft Film - As It Should Be
BRONZE - Craft Edition - As It Should Be
BRONZE - Film - Toxic Relationship Vivo Shortlist - Campaign - Toxic Relationship Vivo
ENVY AWARDS
Best Global Campaign of CW McCann - Trust Drive
EFFIE Latam
SILVER - Seasonal Marketing - Imagine The Scene BRONZE - Carpe Diem Services - Imagine The Scene BRONZE - Automotive - Chevrolet Tracker
EFFIE Chile
BRONZE - Positive Content - Restart Your Ideas
EFFIE Ecuador
GRAN EFFIE - Crisis Response - Restart Your Ideas
GOLD - Crisis Response - Restart Your Ideas
EFFIE Brasil
BRONZE - Automotive - Chevrolet S10 Challenge
Profissionais do Ano PPA
Best Film - Toxic Relationship Vivo
Clube de Criação SP
2x In Book - Film/Film Direction - Toxic Relationship Vivo 4x Shortlist - Film Craft - Toxic Relationship Vivo 2x Shortlist - Automotive - Blood Drive-Thru
Clube de Criação RJ
GRAND PRIX - Design - Funk Repente
COLUNISTAS AWARDS
GOLD - Promo and Live - Trust Drive
GOLD - Film Effects - As It Should Be
GOLD - Film Animation - Funk Repente
