WOMEN DRIVERS︎︎︎

It's hard to believe that in the 21st century we still have people
who think that women belong in the kitchen and not driving.
So we decided to invite some real badass wome to send a message:
They belong wherever they want. Kitchen included.

Client Chevrolet

Year 2021

Commonwealth McCann

CD Fernando Penteado
CD Eric Sulzer
AD Felipe Racca
CW    Leo Razera
AD Arthur Ravasio
CW    Rhaissa Bueno
AD Natalia Soares
CW    Felipe Araújo

Rebolucion

DIR Marilina Perez
DIR Tays Perez

MUSIC Cabaret

PHOTO Karine Basilio

︎︎︎︎︎︎

︎︎︎ To bring even more buzz to the campaign, we invited Isadora Nogueira - a social media influencer that went viral after saying that she was the old man that owns the boat she was, in response to a follower’s sexist comment.

WOMEN DRIVERS︎︎︎

It's hard to believe that in the 21st century we still have people
who think that women belong in the kitchen and not driving.
So we decided to invite some real badass wome to send a message:
They belong wherever they want. Kitchen included.

︎︎︎ To bring even more buzz to the campaign, we invited Isadora Nogueira - a social media influencer that went viral after saying that she was the old man that owns the boat she was, in response to a follower’s sexist comment.

︎︎︎ And to amplify the message, we created six videos based on different interests of the target to use on pre-rolls and programmatic media.

︎︎︎ Case study.

WOMEN DRIVERS︎︎︎

It's hard to believe that in the 21st century we still have people who think that women belong in the kitchen and not driving. So we decided to invite some real badass wome to send a message: They belong wherever they want. Kitchen included.

︎︎︎ To bring even more buzz to the campaign, we invited Isadora Nogueira - a social media influencer that went viral after saying that she was the old man that owns the boat she was, in response to a follower’s sexist comment.

︎︎︎ And to amplify the message, we created six videos based on different interests of the target to use on pre-rolls and programmatic media.

︎︎︎ Case study.

It's hard to believe that in the 21st century we still have people
who think that women belong in the kitchen and not driving.
So we decided to invite some real badass wome to send a message:
They belong wherever they want. Kitchen included.