FIND YOUR THING︎︎︎
This campaign is not only about practicing exercises but also about helping young people find the movement that makes them happy. So we created an exclusive song to launch the Find Your Thing concept. Even the classic Coca-Cola cans asked: What's your thing?
Coca-Cola
2014
WMcCann
Carlos Ia Murad
Felipe Racca
Victor Martins
Funk Repente
Visorama
Mateus Azevedo Moretto
Sonido
Find Your Thing
Vetor Zero
Martin Fougerol
Tátil Design
Zarella Neto
2014
WMcCann
Carlos Ia Murad
Felipe Racca
Victor Martins
Funk Repente
Visorama
Mateus Azevedo Moretto
Sonido
Find Your Thing
Vetor Zero
Martin Fougerol
Tátil Design
Zarella Neto
︎︎︎︎︎︎
︎︎︎ To generate buzz and conversation in the digital world, we called 4 South American digital influencers to create content and encourage peopl to find out their own “thing" and the hashtag #MyThing was a fever on the social networks, becoming a trending topic on Twitter.
