︎  racca  
about ︎︎︎
  ︎

FIND YOUR THING︎︎︎



This campaign is not only about practicing exercises but making young people find the movement that makes them happy. So we created an exclusive song
to launch the Find Your Thing concept. Even the classic Coca-Cola cans asked: "What's your thing?".



Client             Coca-Cola
Year                2014
WMcCann
CD                 Carlos Ia Murad
AD                 Felipe Racca
CW                Victor Martins
Funk Repente 
Visorama
DIR                Mateus Azevedo Moretto
MUSIC           Sonido
Find Your Thing
Vetor Zero
DIR                Martin Fougerol
DESIGN         Tátil Design
PHOTO          Zarella Neto


︎︎︎︎︎︎






︎︎︎ To generate buzz and conversation in the digital world, we called 4 South American digital influencers to create content and encourage people
     to find out their own “thing" and the hashtag #MyThing was a fever on the social networks becoming a trending topic on Twitter.
 

art director︎︎︎
são paulo ︎︎︎ br