EVOLUTION OF PICKUP TRUCK︎︎︎
Many people think pick-up trucks are not made for the city. In this campaign, our starting point were real opinions on the internet to change that perception - and show it's time to evolve they thoughts about the new Chevrolet S10.
Client Chevrolet
Year 2017
WMcCann
CD Fernando Penteado
CD Eric Sulzer
AD Felipe Racca
CW Victor Martins
Associados
DIR Vokos
PHOTO Chris Churchill
Year 2017
WMcCann
CD Fernando Penteado
CD Eric Sulzer
AD Felipe Racca
CW Victor Martins
Associados
DIR Vokos
PHOTO Chris Churchill
︎︎︎︎︎︎
︎︎︎ In the digital environment, we answered the tweets and invited the users - who were also pickup trucks'
owners - to the S10 Foolproof Challenge, where they could experience the power,
technology, sophistication
and evolution of the new S10.
