CREATURES OF THE NIGHT︎︎︎
Inspired by the popular 1980s Brazilian soap opera Vamp,
we created a launch campaign for the Samsung Galaxy S23
in partnership with the Telefônica Vivo. The main highlight
of this smartphone is its Nightography technology for night photography.
Client Vivo Telefônica
Year 2022
VMLY&R
CD Marcos Magário
CD Pedro Lazera
ACD Fernanda Machado
ACD Jean Guelre
AD Felipe Racca
AD Diana Coutinho
CW Lucas Ferraz
CW Naira Bentes
Vandalo
DIR Martin Escriche
MUSIC Sonido Áudio
PHOTO Claudio Lacerda
Year 2022
VMLY&R
CD Marcos Magário
CD Pedro Lazera
ACD Fernanda Machado
ACD Jean Guelre
AD Felipe Racca
AD Diana Coutinho
CW Lucas Ferraz
CW Naira Bentes
Vandalo
DIR Martin Escriche
MUSIC Sonido Áudio
PHOTO Claudio Lacerda
︎︎︎︎︎︎

︎︎︎ To kick off the campaign, we started a rumor on social media about a remake of the show, featuring actress and singer Manu Gavassi as the new vampire protagonist.
︎︎︎ To kick off the campaign, we started a rumor on social media about a remake of the show, featuring actress and singer Manu Gavassi as the new vampire protagonist.

︎︎︎ In the reveal, we showcased the Nightography innovation, demonstrating how it now makes it easier to take night photos and capture the creatures of the night.
︎︎︎ In the reveal, we showcased the Nightography innovation, demonstrating how it now makes it easier to take night photos and capture the creatures of the night.


