︎  racca  
about ︎︎︎
  ︎

CREATURES OF THE NIGHT︎︎︎


Inspired by the popular 1980s Brazilian soap opera  Vamp,
we created a launch campaign for the Samsung Galaxy S23
in partnership with the Telefônica Vivo. The main highlight
of this smartphone is its Nightography technology for night photography.



Client             Vivo Telefônica

Year                2022
VMLY&R
CD                 Marcos Magário
CD                 Pedro Lazera
ACD               Fernanda Machado
ACD               Jean Guelre
AD                 Felipe Racca
AD                 Diana Coutinho
CW                Lucas Ferraz
CW                Naira Bentes

Vandalo
DIR                Martin Escriche

MUSIC          Sonido Áudio


PHOTO         Claudio Lacerda


︎︎︎︎︎︎





︎︎︎ To kick off the campaign, we started a rumor on social media about a remake of the show, featuring actress and singer Manu Gavassi as the new vampire protagonist.








︎︎︎ In the reveal, we showcased the Nightography innovation, demonstrating how it now makes it easier to take night photos and capture the creatures of the night.












art director︎︎︎
são paulo ︎︎︎ br