CREATURES OF THE NIGHT︎︎︎
Inspired by the popular 1980s Brazilian soap opera Vamp, we created a launch campaign for the Samsung Galaxy S23
in partnership with Telefônica Vivo. The main highlight of this smartphone is its Nightography technology for night photography.
Vivo Telefônica
2022
VMLY&R
Marcos Magário
Pedro Lazera
Fernanda Machado
Jean Guelre
Felipe Racca
Diana Coutinho
Lucas Ferraz
Naira Bentes
Vandalo
Martin Escriche
Sonido Áudio
Claudio Lacerda
2022
VMLY&R
Marcos Magário
Pedro Lazera
Fernanda Machado
Jean Guelre
Felipe Racca
Diana Coutinho
Lucas Ferraz
Naira Bentes
Vandalo
Martin Escriche
Sonido Áudio
Claudio Lacerda
︎︎︎︎︎︎
︎︎︎ To kick off the campaign, we started a rumor on social media about a remake of the show, featuring actress and singer Manu Gavassi as the new vampire protagonist.
︎︎︎ To kick off the campaign, we started a rumor on social media about a remake of the show, featuring actress and singer Manu Gavassi as the new vampire protagonist.
︎︎︎ In the reveal, we showcased the Nightography innovation, demonstrating how it now makes it easier to take night photos and capture the creatures of the night.
︎︎︎ In the reveal, we showcased the Nightography innovation, demonstrating how it now makes it easier to take night photos and capture the creatures of the night.
