BLOOD DRIVE-THRU︎︎︎

Due to the pandemic, blood donation has dropped dramatically, and the blood stocks have reached their lowest levels in years, putting many lives at risk.
We neededto make people feel safe to donate blood again.

In partnership with Albert Einstein Hospital, we created the Blood Drive-Thru, where individuals could drive their cars to a closed parking lot and make a blood donation more safely, quickly, and with social distancing.

The news spread, and the people showed up, increasing the blood supply
by 50%, reaching pre-pandemic rates.