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BLOOD DRIVE-THRU︎︎︎


Due to the pandemic, blood donation has dropped dramatically, and the blood stocks have reached its lowest levels in years, putting many lives at risk.
We neededto make people feel safe to donate blood again.

In partnership with Albert Einstein Hospital, we created the Blood Drive-Thru, where people could drive their cars to a closed parking lot and make a blood donation more safely, quickly and with social distance.

The news spread and the people showed up, increasing the blood supply
by 50%, reaching pre-pandemic rates.



Client             Chevrolet

Year                2021
WMcCann, and McCann Health New Jersey
CD                 Fernando Penteado
CD                 Eric Sulzer
CD                 Bruno Abner
CD                 Alejandro Bermudez
AD                 Felipe Racca
CW                Leo Razera

Craft

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art director︎︎︎
são paulo ︎︎︎ br