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BILLBOARD RAMP︎︎︎


Coca-Cola wanted to encourage teenagers to have a more active life.
So, we thought: why not turn the brand's classic wave into an incredible skateboard ramp?



Coca-Cola

2014
WMcCann
Carlos Ia Murad
Felipe Racca
Victor Martins
Adriano Nuevo
Hardcuore
Rafael Cazaes
Breno Pineschi

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︎︎︎ Case study.



art director︎︎︎
são paulo ︎︎︎ br