https://feliperacca.com racca Wed, 11 Feb 2026 02:56:14 +0000 https://feliperacca.com en https://feliperacca.com/the-future-is-here Wed, 11 Feb 2026 02:19:48 +0000 racca https://feliperacca.com/the-future-is-here THE FUTURE IS HERE︎︎︎ The next leaders, technology geniuses, and sports idols were just among us, representing the future of cars. The future is here with the All-New Chevrolet Bolt EUV, the first 100% electric SUV by Chevrolet Colombia and Brazil. Chevrolet Brazil and Colombia2022Commonwealth McCann Fernando PenteadoEric Sulzer Felipe RaccaLeo RazeraPBA Cinema / Avenida Films Brenno Castro Punch Audio ︎︎︎︎︎︎ <img width="1920" height="736" width_o="1920" height_o="736" data-src="https://freight.cargo.site/t/original/i/802c0fb31252fbf941ab954dc4320a95cacb5dfbdf5df2e37e428794999c75cb/BOLT_EUV_04.png" data-mid="244696331" border="0" src="https://freight.cargo.site/w/1000/i/802c0fb31252fbf941ab954dc4320a95cacb5dfbdf5df2e37e428794999c75cb/BOLT_EUV_04.png" /> <img width="1920" height="737" width_o="1920" height_o="737" data-src="https://freight.cargo.site/t/original/i/aabca880aefb00e6b7a968261b223e6f358077286a5c38c869a5702a6ee7183c/BOLT_EUV_02.png" data-mid="244696329" border="0" src="https://freight.cargo.site/w/1000/i/aabca880aefb00e6b7a968261b223e6f358077286a5c38c869a5702a6ee7183c/BOLT_EUV_02.png" /> ︎︎︎ Director's Cut&nbsp;(English version) <img width="1920" height="5627" width_o="1920" height_o="5627" data-src="https://freight.cargo.site/t/original/i/4e3414f1d51fa3ea61536f6ef4acf67b36f74187ef19b4e7ab443a00878bd25e/BOLT_BOARD.jpg" data-mid="244696327" border="0" src="https://freight.cargo.site/w/1000/i/4e3414f1d51fa3ea61536f6ef4acf67b36f74187ef19b4e7ab443a00878bd25e/BOLT_BOARD.jpg" /> https://feliperacca.com/blood-drive-thru Wed, 11 Feb 2026 02:36:16 +0000 racca https://feliperacca.com/blood-drive-thru BLOOD DRIVE-THRU︎︎︎ Due to the pandemic, blood donation has dropped dramatically, and the blood stocks have reached their lowest levels in years, putting many lives at risk. We neededto make people feel safe to donate blood again. In partnership with Albert Einstein Hospital, we created the Blood Drive-Thru, where individuals could drive their cars to a closed parking lot and make a blood donation more safely, quickly, and with social distancing. The news spread, and the people showed up, increasing the blood supply by 50%, reaching pre-pandemic rates. Chevrolet&nbsp;2021 WMcCann McCann Health New Jersey Fernando Penteado Eric Sulzer Bruno AbnerAlejandro Bermudez Felipe RaccaLeo Razera Craft ︎︎︎︎︎︎ <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0da73dd60d4b5e49b88e468e56505a88bd12c7f48062cc8294c9c04ae9c6193e/BloodDriveThru_Board.jpg" data-mid="244696523" border="0" src="https://freight.cargo.site/w/1000/i/0da73dd60d4b5e49b88e468e56505a88bd12c7f48062cc8294c9c04ae9c6193e/BloodDriveThru_Board.jpg" /> https://feliperacca.com/creatures-of-the-night Wed, 11 Feb 2026 02:48:57 +0000 racca https://feliperacca.com/creatures-of-the-night CREATURES OF THE NIGHT︎︎︎ Inspired by the popular 1980s Brazilian soap opera &nbsp;Vamp,&nbsp;we created a launch campaign for the Samsung Galaxy S23 in partnership with Telefônica Vivo. The main highlight of this smartphone is its Nightography technology for night photography. Vivo Telefônica2022VMLY&amp;RMarcos Magário Pedro Lazera Fernanda MachadoJean Guelre Felipe RaccaDiana Coutinho Lucas Ferraz Naira BentesVandalo Martin EscricheSonido ÁudioClaudio Lacerda ︎︎︎︎︎︎ <img width="1920" height="664" width_o="1920" height_o="664" data-src="https://freight.cargo.site/t/original/i/bee19cf2addc5a92aac64f1fe0f8d0aa404d80700718e384cc1826b4eaec064a/VAMP_01.gif" data-mid="244696570" border="0" src="https://freight.cargo.site/w/1000/i/bee19cf2addc5a92aac64f1fe0f8d0aa404d80700718e384cc1826b4eaec064a/VAMP_01.gif" /> ︎︎︎ To kick off the campaign, we started a rumor on social media about a remake of the show, featuring actress and singer Manu Gavassi as the new vampire protagonist. <img width="1920" height="1009" width_o="1920" height_o="1009" data-src="https://freight.cargo.site/t/original/i/26338c95adc6f2d3f539229ba9dada60a5931c4fe15fb28ac1557ad2308483dc/POST_MANU_S23_01.png" data-mid="244696571" border="0" src="https://freight.cargo.site/w/1000/i/26338c95adc6f2d3f539229ba9dada60a5931c4fe15fb28ac1557ad2308483dc/POST_MANU_S23_01.png" /> ︎︎︎ In the reveal, we showcased the Nightography innovation, demonstrating how it now makes it easier to take night photos and capture the creatures of the night. <img width="1920" height="1009" width_o="1920" height_o="1009" data-src="https://freight.cargo.site/t/original/i/8efb5174e423306a2c4254504f8c7c50cc858c02080a3f5951db243274b57cca/KV_MANU_S23_02.png" data-mid="244696574" border="0" src="https://freight.cargo.site/w/1000/i/8efb5174e423306a2c4254504f8c7c50cc858c02080a3f5951db243274b57cca/KV_MANU_S23_02.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f78dad1ea051a5179a3d878a978bdf8d318c22180318430d7f0361f6d70b482a/KV_PRODUTO_S23_01.png" data-mid="244696572" border="0" src="https://freight.cargo.site/w/1000/i/f78dad1ea051a5179a3d878a978bdf8d318c22180318430d7f0361f6d70b482a/KV_PRODUTO_S23_01.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2a997e9e0c737e8411b4e869984889e6024e43ba2d71c39d0df6fa342edf78c8/KV_PRODUTO_S23_02.png" data-mid="244696575" border="0" src="https://freight.cargo.site/w/1000/i/2a997e9e0c737e8411b4e869984889e6024e43ba2d71c39d0df6fa342edf78c8/KV_PRODUTO_S23_02.png" /> https://feliperacca.com/billboard-ramp Wed, 11 Feb 2026 02:56:14 +0000 racca https://feliperacca.com/billboard-ramp BILLBOARD RAMP︎︎︎ Coca-Cola wanted to encourage teenagers to have a more active life.So, we thought: why not turn the brand's classic wave into an incredible skateboard ramp? Coca-Cola2014WMcCannCarlos Ia Murad Felipe RaccaVictor MartinsAdriano NuevoHardcuoreRafael CazaesBreno Pineschi ︎︎︎︎︎︎ <img width="1920" height="1176" width_o="1920" height_o="1176" data-src="https://freight.cargo.site/t/original/i/09b2f7dbbd187cdbb06f00c6801992b3917e04b09a725e176f017215adb42d30/CBR_001.jpg" data-mid="244696609" border="0" src="https://freight.cargo.site/w/1000/i/09b2f7dbbd187cdbb06f00c6801992b3917e04b09a725e176f017215adb42d30/CBR_001.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/15e2dd191e7095aea7b3ccf737ae0689070f5b5b7945c118cd059519f2ba6c08/CBR_002.gif" data-mid="244696610" border="0" src="https://freight.cargo.site/w/1000/i/15e2dd191e7095aea7b3ccf737ae0689070f5b5b7945c118cd059519f2ba6c08/CBR_002.gif" /> ︎︎︎ Case study. https://feliperacca.com/confident-on-board Thu, 16 Jun 2022 13:54:41 +0000 racca https://feliperacca.com/confident-on-board CONFIDENT ON BOARD︎︎︎ The All-New Chevrolet Equinox is a SUV that gives the driver better confidence while driving. So, we partnered with the Klink family to tell this story. Who better to talk about confidence than sailors who cross oceans alone on a boat? Chevrolet2022Commonwealth McCannFernando Penteado Eric Sulzer Felipe RaccaLeo RazeraFrancisco OliveiraFelipe LermenParanoidOtávio MachadoWill EtchebehereA9 Ricardo Barcelos ︎︎︎︎︎︎ <img width="1920" height="3223" width_o="1920" height_o="3223" data-src="https://freight.cargo.site/t/original/i/f0c6a0aa286920a4cc0b685789b1d08cac8a330c1b174bf560e26cadd13547dc/EQUINOX_BOARD_01.jpg" data-mid="146051925" border="0" src="https://freight.cargo.site/w/1000/i/f0c6a0aa286920a4cc0b685789b1d08cac8a330c1b174bf560e26cadd13547dc/EQUINOX_BOARD_01.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/437389b9d82c3436e582376bd4573d86292fcaa48cf9fec7e698baa25e3c2be2/GM_Equinox_FRAME_11.jpg" data-mid="145596454" border="0" src="https://freight.cargo.site/w/1000/i/437389b9d82c3436e582376bd4573d86292fcaa48cf9fec7e698baa25e3c2be2/GM_Equinox_FRAME_11.jpg" /> https://feliperacca.com/trust-drive Tue, 19 Jan 2021 14:11:25 +0000 racca https://feliperacca.com/trust-drive TRUST DRIVE︎︎︎ Brazil faces an unprecedented ethical and political crisis in its history. With corruption scandals involving private companies, high-ranked politicians, and even a former president in prison, Brazilians' self-esteem has plunged along with the trust of institutions, their representatives, and even in themselves. But can we call an entire country corrupt for the bad behavior of a few powerful people? To test the Brazilian honesty, we left a Chevrolet Cruze unlocked with the key inside in downtown São Paulo for anyone who wanted to drive it. A totem informed the public that the car was open, and all they had to do was get in the car and drive. More than showing that honesty is still part ofthe Brazilian essence, we have created a new way of a test drive, eliminating all the bureaucracy and taking the car where people are: in the streets. Chevrolet2018Commonwealth McCannFernando Penteado Eric Sulzer Felipe RaccaLeo RazeraTratorRodrigo ZancaSatélite Áudio ︎︎︎︎︎︎ <img width="1920" height="1362" width_o="1920" height_o="1362" data-src="https://freight.cargo.site/t/original/i/77227a8bec6a52b6eae0aaf39a2f1dc18bfdb4c60364be885e1fccb3def8478d/TRUST-DRIVE-BOARD_02.jpg" data-mid="213837368" border="0" src="https://freight.cargo.site/w/1000/i/77227a8bec6a52b6eae0aaf39a2f1dc18bfdb4c60364be885e1fccb3def8478d/TRUST-DRIVE-BOARD_02.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/66f3281c9d95f2547df59eb763eba521e783833773b8df2ed57b0502fcc34b13/CTD_0009.png" data-mid="111128218" border="0" src="https://freight.cargo.site/w/1000/i/66f3281c9d95f2547df59eb763eba521e783833773b8df2ed57b0502fcc34b13/CTD_0009.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/46991aa64145d36fae545d4da3f312ec50133255960e5318ee4c2248939c9f4f/CTD_0011.jpg" data-mid="120510906" border="0" src="https://freight.cargo.site/w/1000/i/46991aa64145d36fae545d4da3f312ec50133255960e5318ee4c2248939c9f4f/CTD_0011.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/9f097388663286f46fe880ad50f54487dd606c2a65ca68c276816390f37e11c6/CTD_0010.png" data-mid="111314729" border="0" src="https://freight.cargo.site/w/1000/i/9f097388663286f46fe880ad50f54487dd606c2a65ca68c276816390f37e11c6/CTD_0010.png" /> https://feliperacca.com/turbo-mode Fri, 11 Feb 2022 18:42:16 +0000 racca https://feliperacca.com/turbo-mode TURBO MODE︎︎︎ Life is more exciting in turbo mode. That was our insight for the launch of the Chevrolet Onix with a turbo engine in Argentina. In addition to the film, we adapted the Instagram Stories of everyday things that turn into turbo mode.&nbsp; Chevrolet Argentina2019Commonwealth McCann ArgentinaFernando Penteado Eric Sulzer Felipe RaccaLeo RazeraStinkSquarehead ︎︎︎︎︎︎ <img width="1920" height="248" width_o="1920" height_o="248" data-src="https://freight.cargo.site/t/original/i/48944d3ef7a465ce4ce58e579d623c5e9c9fa349fec409f0f903ac68feeafb0d/TM0002_V02.gif" data-mid="133211476" border="0" src="https://freight.cargo.site/w/1000/i/48944d3ef7a465ce4ce58e579d623c5e9c9fa349fec409f0f903ac68feeafb0d/TM0002_V02.gif" /> <img width="1920" height="431" width_o="1920" height_o="431" data-src="https://freight.cargo.site/t/original/i/76a6001f9abe4435b0ea3dd6c1ce843139457c423a443032fe4a4c78d8926708/TM0003_V02.png" data-mid="133211676" border="0" src="https://freight.cargo.site/w/1000/i/76a6001f9abe4435b0ea3dd6c1ce843139457c423a443032fe4a4c78d8926708/TM0003_V02.png" /> https://feliperacca.com/find-your-thing Thu, 10 Feb 2022 18:48:59 +0000 racca https://feliperacca.com/find-your-thing FIND YOUR THING︎︎︎ This campaign is not only about practicing exercises but also about helping young people find the movement that makes them happy. So we created an exclusive song to launch the Find Your Thing concept. Even the classic Coca-Cola cans asked: What's your thing? Coca-Cola2014WMcCannCarlos Ia MuradFelipe RaccaVictor Martins Funk Repente&nbsp; VisoramaMateus Azevedo MorettoSonido Find Your ThingVetor ZeroMartin Fougerol Tátil DesignZarella Neto ︎︎︎︎︎︎ <img width="1920" height="819" width_o="1920" height_o="819" data-src="https://freight.cargo.site/t/original/i/57b1b7787426b3a02889e56e682d408c6cdf5d2cad9601dbd9f9271aabd89f60/0003_V02.gif" data-mid="133103080" border="0" src="https://freight.cargo.site/w/1000/i/57b1b7787426b3a02889e56e682d408c6cdf5d2cad9601dbd9f9271aabd89f60/0003_V02.gif" /> <img width="1920" height="4890" width_o="1920" height_o="4890" data-src="https://freight.cargo.site/t/original/i/994525bf5141d97504d98255cc143ee22951308d45e6124a06277c0bbeedec57/FYT_0002_V02.png" data-mid="133103555" border="0" src="https://freight.cargo.site/w/1000/i/994525bf5141d97504d98255cc143ee22951308d45e6124a06277c0bbeedec57/FYT_0002_V02.png" /> ︎︎︎ To generate buzz and conversation in the digital world, we called 4 South American digital influencers to create content and encourage peopl to find out their own “thing" and the hashtag #MyThing was a fever on the social networks, becoming a trending topic on Twitter. <img width="1920" height="217" width_o="1920" height_o="217" data-src="https://freight.cargo.site/t/original/i/3d77431ede932162e825a84021abe5f72c01961780df1e2a1c9cb7dbc10e0625/FYT_0004_V02.png" data-mid="133103966" border="0" src="https://freight.cargo.site/w/1000/i/3d77431ede932162e825a84021abe5f72c01961780df1e2a1c9cb7dbc10e0625/FYT_0004_V02.png" /> <img width="1920" height="705" width_o="1920" height_o="705" data-src="https://freight.cargo.site/t/original/i/128ca3443ffd682209565a561fa7e5cd5c40249876fd4efdd66c8777da7a970d/FYT_0005_V02.png" data-mid="133104041" border="0" src="https://freight.cargo.site/w/1000/i/128ca3443ffd682209565a561fa7e5cd5c40249876fd4efdd66c8777da7a970d/FYT_0005_V02.png" /> <img width="1920" height="710" width_o="1920" height_o="710" data-src="https://freight.cargo.site/t/original/i/91e2c668923a8893ac2d8f12247a3b8813867e7ede026ef46d2f42dd29fd9b97/FYT_0006_V02.gif" data-mid="133104230" border="0" src="https://freight.cargo.site/w/1000/i/91e2c668923a8893ac2d8f12247a3b8813867e7ede026ef46d2f42dd29fd9b97/FYT_0006_V02.gif" /> <img width="1920" height="718" width_o="1920" height_o="718" data-src="https://freight.cargo.site/t/original/i/bdd5f6ea155c3a9accf896089b944f6d0a16ad034915788358c2899f76a942af/FYT_0007_V02.gif" data-mid="133104406" border="0" src="https://freight.cargo.site/w/1000/i/bdd5f6ea155c3a9accf896089b944f6d0a16ad034915788358c2899f76a942af/FYT_0007_V02.gif" /><img width="1920" height="2688" width_o="1920" height_o="2688" data-src="https://freight.cargo.site/t/original/i/428b94510b3516a8fa3c256aea858ca75b833fc358e988530a19abf49ff24f5d/PARADAS_COCACOLA.png" data-mid="133182943" border="0" src="https://freight.cargo.site/w/1000/i/428b94510b3516a8fa3c256aea858ca75b833fc358e988530a19abf49ff24f5d/PARADAS_COCACOLA.png" /> <img width="1920" height="1176" width_o="1920" height_o="1176" data-src="https://freight.cargo.site/t/original/i/971cd1eee604a5336472362d9de7bb9e348373dbb20d82cfb421e2ae01a32477/FYT_0008_V02.png" data-mid="133104549" border="0" src="https://freight.cargo.site/w/1000/i/971cd1eee604a5336472362d9de7bb9e348373dbb20d82cfb421e2ae01a32477/FYT_0008_V02.png" /> https://feliperacca.com/as-it-should-be Tue, 18 May 2021 22:31:38 +0000 racca https://feliperacca.com/as-it-should-be AS IT SHOULD BE︎︎︎ We invited people to have a glimpse of what the country should be if we got what we paid for. In partnership with Triptyque Architecture, we reimagined our cities and started a conversation on social media around the presidential election. Supporters of both political parties in the race used the campaign as an example of the country they wanted in the future. Chevrolet2018 Commonwealth McCannFernando Penteado Eric Sulzer Felipe Racca Leo RazeraPBA Jonathan Gurvit MugshotPict Estúdio ︎︎︎︎︎︎ <img width="1920" height="1188" width_o="1920" height_o="1188" data-src="https://freight.cargo.site/t/original/i/abf3540df2168935fa1d5b8e0d0e6532561baf5a34663a501a930bcbb9421b3f/C0001_V02.gif" data-mid="132772976" border="0" src="https://freight.cargo.site/w/1000/i/abf3540df2168935fa1d5b8e0d0e6532561baf5a34663a501a930bcbb9421b3f/C0001_V02.gif" /> <img width="1920" height="1045" width_o="1920" height_o="1045" data-src="https://freight.cargo.site/t/original/i/070a02c012c1f594ac3fe7da346db028c7cb392560bdc0e90b9e0ab08149be07/C0001_V02SP.png" data-mid="132776308" border="0" src="https://freight.cargo.site/w/1000/i/070a02c012c1f594ac3fe7da346db028c7cb392560bdc0e90b9e0ab08149be07/C0001_V02SP.png" /> <img width="1920" height="1188" width_o="1920" height_o="1188" data-src="https://freight.cargo.site/t/original/i/080192f3d55abd8ea1acd1de9c176c66732820d4fef3ee0b7744dadc0a8fc71d/C0002_V02.gif" data-mid="132773003" border="0" src="https://freight.cargo.site/w/1000/i/080192f3d55abd8ea1acd1de9c176c66732820d4fef3ee0b7744dadc0a8fc71d/C0002_V02.gif" /> <img width="1920" height="1045" width_o="1920" height_o="1045" data-src="https://freight.cargo.site/t/original/i/d7c4c0e892fd720369c061377085041b7105a64a029cb1aae5b9ecd603d1840b/C0002_V02RJ.png" data-mid="132776335" border="0" src="https://freight.cargo.site/w/1000/i/d7c4c0e892fd720369c061377085041b7105a64a029cb1aae5b9ecd603d1840b/C0002_V02RJ.png" /> https://feliperacca.com/omnipresent Fri, 21 Jan 2022 01:35:15 +0000 racca https://feliperacca.com/omnipresent OMNIPRESENT︎︎︎ In an over-connected world, you can be wherever you want in just one touch, but at the same time, you can forget to connect with the real world. So Chevrolet Onix, the most connected car in Brazil, invited people to drive and connect with real things. Chevrolet Brazil, Argentina, Chile, and Colombia 2021Commonwealth McCannFernando Penteado Eric Sulzer Felipe RaccaLeo RazeraFrancisco OliveiraFelipe LermenRebolucionRocio Crudo Quiety CityBoiler Marcello Lima ︎︎︎︎︎︎ <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/07bf0761888f328e60eb1a4e45f20e1c21f71abc1f29cc4e3d58e3d3989720f2/notificacoes.png" data-mid="131968991" border="0" src="https://freight.cargo.site/w/1000/i/07bf0761888f328e60eb1a4e45f20e1c21f71abc1f29cc4e3d58e3d3989720f2/notificacoes.png" /> ︎︎︎ In social media, we invite users to go offline sometimes.