Hello! I’m Felipe Racca, or just Racca, a Brazilian art director and graphic designer working in São Paulo. I'm from Santos, a Brazilian city that is best known for being the hometown of Pelé, crooked buildings, and punk rock bands in the 90s.
My work focuses on brand concepts, digital design, prints, and illustrations.
I’m currently working at VMLY&R, which works exclusively for Vivo Telefônica, one of the largest telephone companies operating in Brazil. Previously, I worked for ten years at McCann Worldgroup, and I had the privilege of working with brands such as Chevrolet South America and Brazil, Coca-Cola, Mastercard, Nestlé, Sprite, and Bradesco.
I am proud to have created campaigns for Argentina, Colombia, Chile, and Ecuador in addition to Brazil.
I’m the father of Maria and two lazy cats.
Yes, I play the drums too.
Don't be a stranger and send a message.
feliperacca@gmail.com
+55 11 99639-1440
︎ ︎ ︎ ︎
Honors & Awards
JURY ︎︎︎ Mad Stars ︎︎︎ South Korea ︎︎︎ Outdoor (2022)
CLIO Health
GOLD - Out of Home Health & Wellness - Blood Drive-Thru
LIA
BRONZE - Health & Wellness - Blood Drive-Thru
ONE SHOW
MERIT - Health Innovation in Lockdown - Blood Drive-Thru
MERIT - PR Innovation in Lockdown - Blood Drive-Thru
Shortlist - Health OOH - Blood Drive-Thru
Shortlist - OOH Experiential & Imersive - Blood Drive-Thru
Shortlist - PR Current Event Response - Blood Drive-Thru
NEW YORK FESTIVALS
Shortlist - Collaborations & Partnerships - Blood Drive-Thru
Shortlist - Health & Wellness Activation - Blood Drive-Thru
THE GERETY AWARDS
BRONZE - Pharma Cut - Blood Drive-Thru
FIAP
BRONZE - Vía Pública - Blood Drive-Thru
Shortlist- COVID-19 - Blood Drive-Thru
LUSÓFONOS AWARDS
GRAND PRIX - Public Relations - Trust Drive
GOLD - Brand Activation - Trust Drive
GOLD - Effectiveness - Trust Drive
BRONZE - Craft Film - As It Should Be
BRONZE - Craft Edition - As It Should Be
SMARTIES
BRONZE - Impacto Social - Blood Drive-Thru
Shortlist - Localização - Blood Drive-Thru
ENVY AWARDS
Best Global Campaign of CW McCann - Trust Drive
EFFIE Latam
BRONZE - Automotive - Chevrolet Tracker
EFFIE Chile
BRONZE - Positive Content - Restart Your Ideas
EFFIE Ecuador
GRAN EFFIE - Crisis Response - Restart Your Ideas
EFFIE Ecuador
GOLD - Crisis Response - Restart Your Ideas
EFFIE Brasil
BRONZE - Automotive - Chevrolet S10 Challenge
CCSP
2x Shortlist - Automotive - Blood Drive-Thru
CCRJ
GRAND PRIX - Design - Funk Repente
COLUNISTAS AWARDS
GOLD - Promo and Live - Trust Drive
GOLD - Film Effects - As It Should Be
GOLD - Film Animation - Funk Repente
LÜRZER'S ARCHIVE
2014 ︎︎︎ Issue 2 ︎︎︎ Student Contest Finalist
2012 ︎︎︎ Issue 4 ︎︎︎ Student Contest Finalist
My work focuses on brand concepts, digital design, prints, and illustrations.
I’m currently working at VMLY&R, which works exclusively for Vivo Telefônica, one of the largest telephone companies operating in Brazil. Previously, I worked for ten years at McCann Worldgroup, and I had the privilege of working with brands such as Chevrolet South America and Brazil, Coca-Cola, Mastercard, Nestlé, Sprite, and Bradesco.
I am proud to have created campaigns for Argentina, Colombia, Chile, and Ecuador in addition to Brazil.
I’m the father of Maria and two lazy cats.
Yes, I play the drums too.
Don't be a stranger and send a message.
feliperacca@gmail.com
+55 11 99639-1440
︎ ︎ ︎ ︎
Honors & Awards
JURY ︎︎︎ Mad Stars ︎︎︎ South Korea ︎︎︎ Outdoor (2022)
CLIO Health
GOLD - Out of Home Health & Wellness - Blood Drive-Thru
LIA
BRONZE - Health & Wellness - Blood Drive-Thru
ONE SHOW
MERIT - Health Innovation in Lockdown - Blood Drive-Thru
MERIT - PR Innovation in Lockdown - Blood Drive-Thru
Shortlist - Health OOH - Blood Drive-Thru
Shortlist - OOH Experiential & Imersive - Blood Drive-Thru
Shortlist - PR Current Event Response - Blood Drive-Thru
NEW YORK FESTIVALS
Shortlist - Collaborations & Partnerships - Blood Drive-Thru
Shortlist - Health & Wellness Activation - Blood Drive-Thru
THE GERETY AWARDS
BRONZE - Pharma Cut - Blood Drive-Thru
FIAP
BRONZE - Vía Pública - Blood Drive-Thru
Shortlist- COVID-19 - Blood Drive-Thru
LUSÓFONOS AWARDS
GRAND PRIX - Public Relations - Trust Drive
GOLD - Brand Activation - Trust Drive
GOLD - Effectiveness - Trust Drive
BRONZE - Craft Film - As It Should Be
BRONZE - Craft Edition - As It Should Be
SMARTIES
BRONZE - Impacto Social - Blood Drive-Thru
Shortlist - Localização - Blood Drive-Thru
ENVY AWARDS
Best Global Campaign of CW McCann - Trust Drive
EFFIE Latam
BRONZE - Automotive - Chevrolet Tracker
EFFIE Chile
BRONZE - Positive Content - Restart Your Ideas
EFFIE Ecuador
GRAN EFFIE - Crisis Response - Restart Your Ideas
EFFIE Ecuador
GOLD - Crisis Response - Restart Your Ideas
EFFIE Brasil
BRONZE - Automotive - Chevrolet S10 Challenge
CCSP
2x Shortlist - Automotive - Blood Drive-Thru
CCRJ
GRAND PRIX - Design - Funk Repente
COLUNISTAS AWARDS
GOLD - Promo and Live - Trust Drive
GOLD - Film Effects - As It Should Be
GOLD - Film Animation - Funk Repente
LÜRZER'S ARCHIVE
2014 ︎︎︎ Issue 2 ︎︎︎ Student Contest Finalist
2012 ︎︎︎ Issue 4 ︎︎︎ Student Contest Finalist